Key Highlights
- Topstep’s new national campaign, featuring Alex Ferreira, connects elite athletic preparation with the discipline required to achieve consistent trading progress.
- A refreshed Topstep.com clarifies the funding path and unifies Topstep’s expanding ecosystem of products and services.
- Enhanced onboarding and the new Training Camp help traders build futures fundamentals before entering the Trading Combine.
- Expanded flexibility gives traders more control over how they pursue funding, scale, and access payouts, including live capital up to $150,000.
Elite performance doesn’t happen by accident. Whether it’s dropping into a halfpipe or navigating the futures markets, progress is earned through discipline, structure, and repetition. The kind of work most people never see.
That idea sits at the heart of Topstep’s® newest ad campaign, featuring champion halfpipe skier and Topstep Funded Trader® Alex Ferreira. The spots, ‘Climb Higher’ and ‘See Opportunity’, are now airing on NBC, Peacock, and other digital platforms. The campaign draws a clear parallel between elite athletics and trading success: talent helps, but consistency and preparation are what actually move you forward.
How trading progress is built, not given
For Topstep Founder and CEO Michael Patak, the message behind the campaign reflects the company’s core belief.
“As an athlete and as a trader, Alex embodies what we teach at Topstep. He’s living proof that preparation and consistency matter more than talent alone. The same focus that makes him a world-class athlete helps make him a successful trader,” said Patak. “That’s the message we want both experienced and aspiring traders to hear: if they’re willing to put in the reps and commit to the process, they can progress in their trading journey, no matter their starting point.”
It’s a philosophy Topstep has championed since day one, and one that continues to guide how the company builds its platform, programs, and trader experience.
What's new at Topstep
The campaign arrives alongside a series of platform and program updates designed to support traders at every stage of their journey.
A refreshed Topstep.com
The new site experience makes it easier for aspiring traders to understand who Topstep is, how the program works, and where to begin. It also reflects Topstep’s evolution into a broader enterprise, showcasing the full ecosystem of offerings under one roof.
Enhanced onboarding
New visual guides and simulated modules help traders learn core concepts, like reading charts and executing buy/sell decisions, before progressing toward funding.
Training Camp
Exclusive to Topstep, Training Camp is a new interactive learning series in Topstep’s Learn. Trade. Earn. philosophy with short, tailored lessons on trading fundamentals and futures markets, it’s designed to help traders build confidence before entering the Trading Combine®.
More choice, more control
Topstep’s custom journey experience gives traders greater flexibility in how they get funded and how they take payouts, meeting traders where they are, not forcing them into a single path.
Live trader experience
Topstep’s new live funding program supports responsible scaling, capital protection, and momentum-building, with access to live trading capital up to $150,000.
An upgraded TopstepX interface
TopstepX, the proprietary platform across all offerings, now features a refreshed look and enhanced functionality, giving traders more control over layouts, tools, and risk settings.
“These improvements mark the next step in our most ambitious growth phase yet, with a dedicated focus on innovating towards The Ultimate Trading Experience,” continued Patak. “Whether they’re brand new and learning the basics or an experienced trader, Topstep is building a complete ecosystem that meets traders wherever they are in their journey, helping them build skills that lead to real opportunity.”
A founder-led mission, reimagined for traders
Alongside these updates, Topstep is also introducing a refreshed visual identity, including a new logo, color palette, and typography. The updated look spans the entire enterprise from Topstep (Prop) and TopstepX to TopstepTV, reflecting growth while staying grounded in trader-first principles.
Those principles trace back to Patak’s own trading journey. Early in his career, he lost nearly six figures in the markets. The experience taught him a lasting lesson: long-term success isn’t driven by raw talent alone, but by discipline, consistency, and structure applied over time. That belief inspired the name Topstep and continues to define the company’s mission.
Ferreira has lived that same philosophy.
“Trading with Topstep has taught me that the same principles that make me a better athlete also apply to trading and behind every successful finish are countless hours of unseen work,” said Ferreira. “Whether on the halfpipe or in the markets, success depends on continuous improvement: staying consistent, sticking to a routine, managing risk, and sharpening your edge one rep at a time.”
The takeaway is simple: real progress is earned. With a new campaign, expanded offerings, and a refreshed brand, Topstep continues to build an ecosystem designed to help traders develop skills, manage risk, and create real opportunity, wherever they’re starting from.
